Jolie Den is a Brooklyn-born brand founded Mantjita and Fatoumata, two Malian girls with a love for fashion and home.

Rooted in the boldness of NYC street style and the richness of West African culture, Jolie Den reimagines the nostalgia of Malian pop culture through a modern lens. The name, meaning “pretty girl” in Bambara, honors the quiet confidence passed down by Malian women everywhere. Created to heal and empower, Jolie Den is a love letter to the girls who once felt far from home—and to the women they’re becoming. It's more than fashion; it’s a movement for diaspora girls to see themselves, feel beautiful, and stay rooted.