Current Work
Partnership Marketing Coordinator at Roc Nation
Leading brand activations and managing key entertainment partnerships with top-tier brands and celebrity talent
Kodansha House
Kodansha House x Megan Thee Stallion Roc Nation | NYC Pop-Up Activation
One of the leading manga companies, Kodansha, activated around Comic Con with a pop-up experience in NYC — Kodansha House — running October 4th through the 19th. Megan Thee Stallion dropped in afterhours on opening day to film behind-the-scenes content for a collaboration post, including stills and clips.
My Role:
- Developed a comprehensive production document detailing arrival logistics, key contacts, and the run of show (ROS)
- Led a venue walkthrough to secure the space ahead of Megan Thee Stallion's arrival
- Managed payment coordination between Kodansha House and Roc Nation, liaising directly with both finance teams
- Spearheaded pre-production calls aligning MTS's creative team, artist management, and the Kodansha team
UberEats
Uber Eats x Megan Thee Stallion Roc Nation | Holiday Gifting Campaign
Uber Eats partnered with Betches and Megan Thee Stallion to position Uber Eats as the go-to solution for holiday gifting — making it easier than ever to send thoughtful gifts, last-minute surprises, and personalized treats. The campaign showcased Megan highlighting different gifting categories through hero video, social content, and in-app creative.
My Role:
- Developed a comprehensive production document to guide all campaign logistics
- Spearheaded pre-production calls to align all stakeholders ahead of execution
- Managed asset delivery, coordinating the transfer of all campaign materials from Uber Eats to the Roc Nation creative team
- Oversaw the organization and uploading of all asset versions into their designated trackers, ensuring accuracy and accessibility across the team
Popeyes
Popeyes x Megan Thee Stallion Roc Nation | Franchise Opening — Miami, FL
Megan Thee Stallion formally opened her first-ever Popeyes restaurant in Miami with a special ribbon-cutting ceremony — the culmination of a partnership that began in 2021. Located in the heart of Miami Beach, the restaurant features Hottie-certified uniforms and a custom interior design curated in collaboration with Megan herself, complete with a bold mural, playful LED signage, and bespoke stallion tilework. The opening marked a landmark moment in Megan's evolution as an entrepreneur and business owner.
My Role:
- Served as the dedicated note-taker for all internal and external-facing Popeyes meetings, ensuring accurate documentation across every stage of the project
- Led the vetting process for every Popeyes employee hired for the activation, maintaining the highest standards for the team representing Megan's brand
- Managed the rerouting of Megan's custom-branded items — including her signature cups, bag, and uniform — through the proper approval channels to ensure everything met brand standards before the grand opening
Dunkin'
Dunkin' x Megan Thee Stallion Roc Nation | Protein Drink Campaign
Megan Thee Stallion partnered with Dunkin' to introduce a new signature flavored protein drink as part of Dunkin's expanded protein latte and refresher lineup. The campaign featured Megan as the face of the launch, spanning commercial, social, press, and experiential elements.
My Role:
- Scheduled and coordinated production calls to align all stakeholders across campaign phases
- Organized calls with Megan's glam team to ensure seamless preparation ahead of shoots
- Managed the rerouting of approved assets for cutdowns and beauty notes, ensuring all materials met brand and talent standards before distribution
- Maintained detailed asset trackers, logging and organizing every asset received throughout the campaign
- Ensured timely payment for Megan Thee Stallion by coordinating directly between both finance teams
Hottieween
Hottieween 2025 x Megan Thee Stallion Roc Nation | Annual Halloween Experience — Houston, TX
Hottieween is Megan Thee Stallion's annual Halloween party, with the 2025 edition themed around Texas Chainsaw Massacre and held at the Bayou Music Center in Downtown Houston. With all proceeds benefiting Megan's Pete & Thomas Foundation, which provides education, wellness, and housing support for women, children, seniors, and underserved communities, the event drew an estimated 2,500 attendees and featured brand activations from Kool-Aid, Maruchan, Monster, and Cava.
My Role:
- Was present on-site throughout the duration of Hottieween, overseeing each brand's station to ensure proper setup and execution across all activations
- Served as the liaison between Roc Nation and brand partners — Kool-Aid, Maruchan, Monster, and Cava — managing communication, asset exchanges, and ensuring timely payments for each partnership
- Led the vetting process for all influencers in attendance, ensuring alignment with brand and talent standards
- Spearheaded the Cava activation on-site, ensuring proper placement of 2,000 chips and confirming all social assets were completed and delivered
- Conducted a venue tour to assess the space and confirm all activations were set up and event-ready ahead of doors opening
- Coordinated directly with venue staff and Roc Nation's security team to establish comprehensive logistics plans, including load-in schedules, floor layouts, and security protocols for managing the large crowd and ensuring a seamless experience for all attendees
True Religion
True Religion x Megan Thee Stallion | Spring 2026 Campaign
True Religion Brand Jeans partnered with Megan Thee Stallion as headline talent for their Spring 2026 "True Self" campaign, a cinematic studio-based editorial spanning three creative chapters: True Self, True Purpose, and True Legacy. The campaign included a photography and video shoot, required social posts across Instagram and TikTok, two dressing events, and media interviews.
My Role:
- Served as the primary point of contact for all post-production approvals, managing the asset review and feedback pipeline between Megan Thee Stallion's creative team and True Religion's digital and social leads
- Facilitated talent payment coordination, ensuring Megan Thee Stallion's team received disbursements per contract milestones
- Facilitated the approval of all digital and social assets associated with the campaign, ensuring content met both brand standards and contractual requirements before going live
- Led recurring syncs with True Religion's digital and social media teams to track asset delivery timelines and campaign launch deadlines
- Liaised between Megan Thee Stallion's creative team and True Religion's digital lead to secure timely feedback, keeping approval cycles on schedule
- Coordinated True Religion's donation of 200 pieces of branded apparel to Megan Thee Stallion's Pete and Thomas Foundation as part of the partnership's charitable commitment
NYX Professional Makeup
NYX Professional Makeup x Megan Thee Stallion | Caramelt Mami Body Oil Campaign
NYX Professional Makeup, a consumer division of L'Oréal USA, partnered with Megan Thee Stallion for the launch of their Caramelt Mami Body Oil, a campaign spanning a production day shoot in Los Angeles, a personal appearance at Miami Swim Week, press interviews, and social media deliverables across Instagram and TikTok.
My Role:
- Coordinated pre-production calls between Megan Thee Stallion's creative, digital, and artist management teams to align on campaign direction ahead of the production day shoot
- Managed timely delivery of campaign assets to NYX's internal teams, ensuring content was available within contractual review windows
- Led the approval process for OOH assets as part of the internal campaign rollout
- Vetted influencers selected to participate in the broader campaign, assessing fit with brand standards and contractual requirements
- Led the influencer approval process for the Miami Swim Week activation, ensuring all talent aligned with campaign creative and compliance guidelines
- Tracked campaign finances and liaised between NYX and Megan Thee Stallion's team to ensure talent payment was processed accurately and on schedule per contract milestones
Links
Walmart
Walmart x Megan Thee Stallion | Hot Girl Universe Campaign
Walmart partnered with Megan Thee Stallion for the "Hot Girl Universe" campaign, promoting her Hot Girl Swim and Hot Dog Summer product lines available exclusively through Walmart. The campaign included an on-camera production day at Synapse Virtual Stage in Los Angeles, a personal in-store appearance, media interviews, and social media deliverables across Instagram and TikTok.
My Role:
- Served as the point of contact between Megan Thee Stallion's team and Walmart, coordinating pre-production calls across her creative, digital, and artist management teams ahead of the on-camera service day
- Managed timely delivery of campaign assets, ensuring content was submitted and approved within contractual review windows
- Facilitated the approval of all digital and social assets associated with the campaign, ensuring content met both Walmart's brand standards and FTC compliance requirements before going live
- Tracked the approval process for Megan Thee Stallion's Hot Girl Swim swimsuit line, managing feedback loops between her team and Walmart on product presentation and campaign creative
- Vetted and approved models, influencers, videographers, and directors participating in the campaign, ensuring all talent and crew aligned with creative direction and brand standards
- Tracked campaign finances and liaised between Walmart and Megan Thee Stallion's team to ensure talent payment was processed accurately and on schedule per contract milestones
- Coordinated recurring syncs with Walmart's marketing and social teams to keep campaign execution on track across all deliverables
Links
Frito-Lay
Frito-Lay x Megan Thee Stallion | Cheetos Flamin' Hot Dill Pickle Campaign
Frito-Lay North America partnered with Megan Thee Stallion as the headline talent for the launch of Cheetos Flamin' Hot Dill Pickle, a campaign spanning a production shoot, social media deliverables across Instagram and TikTok, press interviews, and a co-branded "Flamin' Hotties" creative concept merging Megan's HOTTIE trademark with Cheetos' FLAMIN' HOT brand identity.
My Role:
- Served as the primary point of contact between Megan Thee Stallion's team and Frito-Lay, coordinating pre-production calls across her creative, digital, and artist management teams ahead of the campaign shoot
- Managed timely delivery of campaign assets, ensuring content was submitted and approved within contractual review windows
- Facilitated the approval of all digital, social, OOH, and billboard assets associated with the campaign, ensuring content met Frito-Lay's brand standards and FTC compliance requirements before going live
- Vetted and approved models, influencers, videographers, and directors participating in the campaign, ensuring all talent and crew aligned with creative direction and brand standards
- Vetted all contest winners selected for Megan Thee Stallion's Finger Chips promotion, ensuring eligibility and compliance with campaign guidelines
- Tracked and consolidated retouching feedback from Megan Thee Stallion's creative and digital teams, streamlining the revision process to enable video retouchers to apply notes efficiently and accurately
- Tracked and reconciled all campaign-related payments including talent fees, travel and glam buyouts, music licensing fees, and SAG-AFTRA track fees, ensuring Megan Thee Stallion's team received accurate and timely disbursements across all payment milestones
- Tracked the proceeds of Megan Thee Stallion's auction, ensuring all donations were delivered in full to the Pete and Thomas Foundation
Ayra Starr x Yale
Ayra Starr x Yale African Innovations Symposium
Afrobeats artist Ayra Starr was invited to speak at the Yale African Innovations Symposium, joining a gathering of innovators, creatives, and thought leaders at one of the world's leading academic institutions. The appearance marked a meaningful intersection of African artistry and intellectual discourse on the global stage.
My Role:
- Identified and brought the Yale African Innovations Symposium opportunity to Ayra Starr and her team, facilitating the partnership from initial outreach through execution
- Served as the primary liaison between the Yale organizing team and Ayra Starr's team, managing all logistics including hotel accommodations and ground transportation
- Developed a comprehensive run of show for the day, ensuring all scheduling, key contacts, and programming details were clearly mapped out ahead of the appearance
- Created a social media content list to guide content capture throughout the day, aligning on key moments and deliverables ahead of the event
- Collaborated with the digital team on-site to oversee content capture, ensuring all planned moments were documented
- Worked with the team in post to produce a recap video highlighting Ayra Starr's appearance and the broader symposium experience