NY Liberty Projects

During my time with the New York Liberty, I had the opportunity to work on several exciting projects that showcased my skills in partnership marketing and brand activations.

Here are some highlights (click a project to view its images):

Bumble Activation Preview Bumble x NYL

Partnered with Bumble for a sweepstakes that brought five couples to a Liberty game with Crown Club access. Featured an influencer suite and an on-court couples game.

Coinbase Watch Party Preview Coinbase x NYL

Hosted a semifinals watch party for 200+ season ticket holders across three bars with food and drinks. Created a fun atmosphere for fans to rally behind the team during playoffs.

Gallagher x NYL Preview Gallagher x NYL

In partnership with Gallagher, the New York Liberty hosted around 30 girls from NYC public high schools for a day of workshops focused on confidence-building and women's empowerment. Participants also had the opportunity to interact with professionals from Gallagher and Liberty staff, gaining insight into careers in sports and corporate leadership.

Shine Loud Sunday Soiree Preview Anthem x NYL

Co-hosted the Shine Loud Sunday Soirée with Anthem Blue Cross. Brought together 50+ women leaders for networking, entrepreneurship discussions, and community building.

Ticketmaster x NYL Preview Ticketmaster x NYL

Hosted 30 girls in a Brooklyn Nets suite with the championship trophy. Gave them tickets to a Liberty game, plus a tour of team facilities and a shopping trip to the Fanatics store.

Anthem x NYL Preview Anthem x NYL

Led the Shine Loud Sunday campaign with Anthem Blue Cross to spotlight amazing women driving change in NYC. Featured weekly digital stories about entrepreneurs, leaders, and advocates.