NY Liberty Projects
During my time with the New York Liberty, I had the opportunity to work on several exciting projects that showcased my skills in partnership marketing and brand activations.
Here are some highlights (click a project to view its image):
Bumble x NYL
In partnership with Bumble, the New York Liberty hosted a sweepstakes that flew out five couples to attend a Liberty game and enjoy the exclusive Crown Club experience. The collaboration also included a dedicated influencer suite and an on-court activation where couples tested how well they knew each other, adding a fun and interactive element to game day.
Coinbase x NYL
In partnership with Coinbase, the New York Liberty hosted a semifinals watch party for over 200 season ticket holders. Three separate bars were rented out, with food and drinks provided to create a lively and enjoyable fan experience. The event offered fans a fun and spirited way to rally behind the team during their playoff run.
Gallagher x NYL:
In partnership with Gallagher, the New York Liberty hosted around 30 girls from NYC public high schools for a day of workshops focused on confidence-building and women’s empowerment. Participants also had the opportunity to interact with professionals from Gallagher and Liberty staff, gaining insight into careers in sports and corporate leadership.
Anthem x NYL
The Shine Loud Sunday Soirée was an intimate event co-led in partnership with Anthem Blue Cross, designed to bring together over 50 women leaders for an evening focused on community building, entrepreneurship, and meaningful conversations around social impact. The gathering served as a space to connect, celebrate, and amplify the voices of women shaping New York City’s future.
In partnership with Ticketmaster, the New York Liberty hosted 30 girls in a Brooklyn Nets suite alongside the championship trophy and gifted them tickets to an upcoming Liberty game. The experience also included a tour of Liberty facilities and a shopping trip to the Fanatics store for team gear.
The Shine Loud Sunday (SLS) campaign, led in partnership with Anthem Blue Cross and the New York Liberty, spotlighted phenomenal women driving change across New York City. Each week, the campaign amplified the voices of entrepreneurs, community leaders, and advocates through digital storytelling. It celebrated the impact of women shaping the city’s future in wellness, justice, and innovation.
