During my time with the New York Liberty, I had the opportunity to work on several exciting projects that showcased my skills in partnership marketing and brand activations.
Here are some highlights (click a project to view its images):
Bumble x NYL
Partnered with Bumble for a sweepstakes that brought five couples to a Liberty game with Crown Club access. Featured an influencer suite and an on-court couples game.
Coinbase x NYL
Hosted a semifinals watch party for 200+ season ticket holders across three bars with food and drinks. Created a fun atmosphere for fans to rally behind the team during playoffs.
Gallagher x NYL
In partnership with Gallagher, the New York Liberty hosted around 30 girls from NYC public high schools for a day of workshops focused on confidence-building and women's empowerment. Participants also had the opportunity to interact with professionals from Gallagher and Liberty staff, gaining insight into careers in sports and corporate leadership.
Anthem x NYL
Co-hosted the Shine Loud Sunday Soirée with Anthem Blue Cross. Brought together 50+ women leaders for networking, entrepreneurship discussions, and community building.
Ticketmaster x NYL
Hosted 30 girls in a Brooklyn Nets suite with the championship trophy. Gave them tickets to a Liberty game, plus a tour of team facilities and a shopping trip to the Fanatics store.
Anthem x NYL
Led the Shine Loud Sunday campaign with Anthem Blue Cross to spotlight amazing women driving change in NYC. Featured weekly digital stories about entrepreneurs, leaders, and advocates.